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Saturday, May 01, 2010

Please Do It Again


Please Do It Again Poster

The "Do It At Home" better manners campaign on the Tokyo subway has had a subtle verbal makeover to become "Please Do It Again" - encouraging repeated kind behavior rather than chastising the capital's stressed out strap hangers for manner misses.

Previous posters have featured a young woman applying her make up on the trains and talking on her mobile phone. Other targets have been drunks sprawled over the seats, young people taking up too much room and a commuter shaking an umbrella over fellow travelers on the stairs.

Do It At Home

The man responsible for the striking manga-like designs is Bunpei Yorifuji, a fan of American artist Edward Hopper and ukiyo-e master Hokusai. Yorifuji bases his monthly designs on common complaints made to Tokyo Metro's Customer Relations Center (Tel: 03-3941-2030).

Do It At Home Tokyo Subway Campaign

Tokyo Metro has been running its "manner poster" campaign since 1974.

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