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Tuesday, May 13, 2008

Cosmetics on Tokyo Subway

I recently came across this sign (below) on the Tokyo subway urging women not to apply their make up on the trains.

Cosmetics on Tokyo Subway

Women (I have yet to see a man) applying their cosmetics on trains is a common sight in railway carriages up and down the country. It really does prove how smooth the ride is.

The Japanese cosmetics market is huge - the world's second largest after the US - with annual sales well over US$4 billion. The giants of the Japanese cosmetics industry, Kanebo, Shiseido and Kose are also engaged in a massive expansion drive in the rest of Asia, especially in China and Thailand.

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