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Monday, March 19, 2007

Midland Square Nagoya

ミッドランド スクエア, 名古屋

Midland Square, central Japan's tallest building at 247m, officially opened this month on March 6th. Located just across the road from Nagoya Station's Central Towers and slightly taller by 2 meters, the building was jointly financed by Toyota Motor Corp. and Mainichi Shinbun (Newspapers), who will take up a large proportion of the office space in the 47-storey tower (which has a further 6 underground floors). Other of the over 30 companies with offices in the building include ANA, JTB, Tokai Tokyo Securities and Nomura Bank.

Midland Square, Meieki, Nagoya

Midland Square offers around 30 designer shopping outlets including branches of Cartier, Celine, Chloé, Dior, Loewe and Louis Vuitton, a 7-screen multiplex cinema on the fifth floor (Tel: 052 527 8808), restaurants and cafes on the 3rd, 4th, 41st, 42nd floors and B1F and a viewing gallery on the 44th floor - the Sky Promenade - which is partially opened to the elements, so visitors can feel the wind and experience the sounds at around 240m above ground. Admission to the Sky Promenade is from 11.00am-23.00pm and costs 700 yen for adults.

Lucent Tower, Nagoya

The total cost of the Midland Square development is estimated at around US$1 billion and the new building has lead to an increase of land prices in the Meieki area of 35% in fiscal 2005-6.

Though nowhere near as high rise as Tokyo, the area around Nagoya Station (Meieki) now has four large towers including the twin towers of the Nagoya Station building, Midland Square and the nearby, beautifully curved 40 storey, 180m-tall Nagoya Lucent Tower, which mainly houses IT and financial companies. The Lucent Tower's top floor is taken up by a bar with great night views of Nagoya including Nagoya Castle and the TV Tower in Sakae.

With around 10,000 workers in the new Midland Square building, surrounding services have been somewhat overwhelmed, with long queues forming at restaurants in the underground malls under Nagoya Station. The salary-men and OLs (office ladies) certainly can't afford to eat lunch every day at some of the deluxe bistros on the 42nd floor, so a boxed-lunch (bento) service now operates on the ground floor for the hungry workers.

Midland Square
Tel: 052 584 7111

Lucent Tower
Tel: 052 588 7788

Guide to Nagoya

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