Yodobashi Camera is one of Japan's biggest electronics and home appliance retail chains.
|The Apple store in Yodobashi Akiba|
|Cameras in Yodobashi Camera, Akihabara|
Yodobashi Camera began in 1960 as a camera store, when a camera cost months and months worth of the average salary. Yodobashi Camera's strategy was to open stores right next to major stations in the greater Tokyo area and to stock as many products as possible, rapidly expanding into home appliances in general. Yodobashi Camera is all about accessibility: accessibility to stores: near stations and open from 9:30am to 10pm, and accessibility to products, the range of which now covers pretty much everything.
|Yodobashi Akiba, Akihabara|
|Selling cameras at Yodobashi Camera|
|Multimedia Akiba Store information counter, Showa-dori Entrance|
Yodobashi Extreme's delivery time frame is two and a half hours - not as fast as Amazon Prime Now - but the customer can follow the progress in real time online, delivery is always free, and the range of goods available on Yodobashi Extreme is currently much, much bigger than on Amazon Prime Now. The two companies are therefore locked in an online battle for Japan's capital city. Time will tell if Tokyo has room for both.
|Yodobashi Camera Gold Point Card|
Prices at brick-and-mortar Yodobashi Camera stores are usually higher than what you can find online, but the store's bonus points system (10% of purchase if paying by cash, 8% with credit card) reduces the gap considerably.
|Showa-dori Entrance, Yodobashi Camera, Akihabara, Tokyo|
Yodobashi Akiba is my local Yodobashi Camera branch, in Akihabara. The Multimedia Akiba Store is a massive building with 9 above-ground floors full of merchandise and 6 underground parking floors. Everything is sold here in the way of gadgets and appliances. There is even a restaurant floor (8F) and a golfing and batting center on the top (9F) floor.
|Subway (left) and JR (right), with Showa-dori Entrance of Yodobashi Akiba off to the right|
If you go to Yodobashi Akiba by train, the Showa-dori Exit of JR Akihabara Station brings you directly to the Showa-dori Entrance of the store. Exit 3 of the Hibiya Subway Station will also bring you out at Yodobashi Akiba's Showa-dori Entrance. (Read more about Akihabara shopping.)
There is also a massive Yodobashi presence in Shinjuku, which is where the company's headquarters are located.
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