Asahi, one of Japan's big four beer makers, has joined Kirin in producing a totally alcohol-free beer.
The rather oddly named "Style Free" (don't Japanese advertising companies employ English-speakers?) joins Kirin's Free on the creaking shelves of convenience stores and liquor shops throughout Japan.
Style Free is 0.00 % alcohol and has proved popular with long-distance drivers (that's when I tried it), sea lions and recovering alcoholics. The taste is tinny and hoppy and one can of Style Free is usually enough (for life).
If you'd like to see some rather damning reviews of Style Free, have a laugh over at ratebeer.com
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