It was a pleasant surprise to discover Singha beer from Thailand on sale in my local convenience store to make a change from the rather samey suds of Japan's big four breweries: Asahi, Kirin, Sapporo and Suntory.
The high value of the Japanese yen would seem to make importing foreign beer a cheaper proposition for Japanese companies, though a 330cl can of Singha is priced at 315 yen as opposed to 217 yen for a big four brew.
Singha beer is imported into Japan by Ikemitsu, a company specializing in foreign drinks, which includes beer from Vietnam, Russia, Austria, Belgium, Taipei and Belgium.
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