The "Please Do It Again" better manners campaign on the Tokyo subway this month has our hero conspicuously turning off his mobile phone in front of an admiring mother and kid.
Previous posters in the "Please Do It Again" series have included a young man giving up his seat to a man on crutches.
The initial "Do It At Home" campaign featured a young woman applying her make up on the trains and talking on her mobile phone. Other targets have been drunks sprawled over the seats, young people taking up too much room and a commuter shaking an umbrella over fellow travelers on the stairs.
The man behind the striking manga-like designs is Bunpei Yorifuji, an admirer of the American pop-artist Edward Hopper and ukiyo-e master Hokusai.
Yorifuji bases his monthly designs on common complaints made to Tokyo Metro's Customer Relations Center (Tel: 03-3941-2030).
Tokyo Metro has been running its "manner poster" campaign since 1974.
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