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Wednesday, November 12, 2008

Yon-Sama (Bae Yong Joon)

Yon-sama in Seoul subwayヨン様

Bae Yong Joon, or more commonly known as Yon-sama to his fans in Japan, is the Korean mega-star who makes middle-aged Japanese women dizzy with desire.

He featured in several films and television drams in Korea prior to making it big in Japan. His big break came with "Winter Sonata," in 2002, a maudlin drama which had as much as 20% of Japan tuned in.

This set off Yon-Sama mania--and the ensuing Korea Wave. Every month seemed to bring a new male or female mega-star, each better looking than the previous one. All Japanese DVD stores now have whole aisles devoted to Korean dramas.
In 2004, when Bae visited Japan at the height of the hysteria some 5,000 screaming fans were waiting for him at Narita Airport. In order to keep the hormonally enraged women in line, 350 police officers and 70 anti-riot cops were posted to the airport.

In Seoul recently, our hopes of bumping into Yon-sama were realized.

On the final day, in the subway station, there he was.

As handsome as ever, a billboard pitch man for Global Pioneer.

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