I recently came across this sign (below) on the Tokyo subway urging women not to apply their make up on the trains.
Women (I have yet to see a man) applying their cosmetics on trains is a common sight in railway carriages up and down the country. It really does prove how smooth the ride is.
The Japanese cosmetics market is huge - the world's second largest after the US - with annual sales well over US$4 billion. The giants of the Japanese cosmetics industry, Kanebo, Shiseido and Kose are also engaged in a massive expansion drive in the rest of Asia, especially in China and Thailand.
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Tuesday, May 13, 2008