Watch a movie of a rapper outside a glasses store in Shinjuku, Tokyo.
If you can't find it Shinjuku, it probably doesn't exist. Tokyo's major entertainment and shopping area is where all kinds of Tokyo's poor and well-off rub shoulders in a neon commotion of everything from sedate old department stores and high street boutiques to pachinko parlors and sex shops.
Something very much made it through the commotion on a recent visit there: a rapper outside an optometrist's, appealing to people to see what's on special and what's just come in. The streets are so innured to shouting through cupped hands and megaphones, that this store got creative - and it seemed to be paying off. The guy was guaranteed a small crowd of the curious all day.
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Japan Tokyo glasses rap advertising
Thursday, May 10, 2007
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